Credit: HONOR
- James Li, the new CEO of HONOR, has made a big debut at Mobile World Congress 2025.
- Li has repeatedly talked about collaboration, which appears to be the core of his new HONOR ALPHA Plan.
- However, Li has yet to discuss many specifics about its collaborations and goals.
For years now, George Zhao has been a mainstay at tech conferences around the world, especially Mobile World Congress. However, in January, the former CEO of HONOR stepped down unexpectedly, citing personal reasons. In Zhao’s place, a new HONOR CEO has emerged: James Li.
On stage at MWC during the HONOR keynote event, Li carried a lot of the same energy as Zhao, excitedly discussing what he thinks the future holds not just for his company but also for the industry at large. The keynote — titled the HONOR ALPHA Plan — featured quotes from famous philosophers, an explanation of the Greek alphabet, and even a tree-lighting ceremony with various HONOR partners, including Google and Qualcomm.