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Netflix logo on smartphone, next to other devices stock photo (3)

Credit: Edgar Cervantes / Android Authority
  • Netflix has rolled out its new Moments feature to Android.
  • Moments lets users bookmark scenes, which can be easily accessed later or shared with others.
  • Netflix likely hopes to entice new customers through its content being shared on social media.

Streaming services are fiercly protective of their content, but they also have to recognize the era in which we live and roll with the punches. To that end, Netflix is embracing the short-form video trend that drives social media by introducing its Moments feature on Android.

Netflix re-announced Moments over the weekend on its press blog, Tudum, though the feature was already available on iOS. Moments allows you to bookmark scenes in your favorite shows or movies, either to save them for rewatching later or to share with others. It’s now globally available on both major mobile platforms, but you can only access it if you have a Netflix plan without ads.