- Google’s latest Pixel packaging is its first to be 100% plastic-free.
- The new look wraps a no-nonsense cardboard box in a colorful external sleeve.
- Google mixed up some extra-strong paper to help the packaging feel as robust as it is environmentally friendly.
Google introduced the Pixel 9 series just last week, and if you’re anything like us, you rushed to get your pre-order in. The first of those orders are just about to start arriving, giving Pixel’s biggest fans their first hands-on look at this new hardware. And while there’s clearly a lot to like about the phones, we’re curious just how far that same enthusiasm will extend to Google’s latest packaging.
For years now, Google’s placed an emphasis on trying to be environmentally friendly when it comes to hardware. That’s involved a lot of recycled plastics, not just in devices themselves, but also for their accessories, like cases. That trend has continued when it comes to packaging, and if you’ve opened any Google products anytime recently, you know to expect a whole lot of cardboard, with minimal plastic.