It’s now or never for the Pixel 7, and Google is rightly backing itself

It’s taken a while for Google to hit peak momentum with the Pixel series, but the relative success of the Pixel 6 proves that Google has found its niche — value and imaging. Playing up the product’s core strengths through a renewed marketing effort worked in its favor, and the Pixel 6 series shipped just shy of four million units. Further, it proved that there was room for Google to compete.

The Pixel 7 series clearly builds on this success, and the move to go wider with reach is Google’s best shot at making the Pixel lineup a bonafide player in the smartphone race.