Instagram stock image 12

Credit: Edgar Cervantes / Android Authority
  • Instagram has introduced “Ad Breaks,” unskippable ads that interrupt users’ browsing sessions.
  • The feature appears to be in a testing phase, but negative feedback is already widespread on social media.

Instagram has recently begun testing a new feature called “Ad Breaks.” These unskippable ads interrupt the user’s browsing experience, requiring them to view an advertisement for at least 3-5 seconds before they can continue scrolling through their feed.

Meta, the company behind Facebook and Instagram, has always relied on ads to keep the lights on. You know those personalized ads that seem to know exactly what you’re interested in? That’s Meta’s bread and butter. Lately, however, it has been facing some challenges, like stricter privacy rules and the rise of TikTok. So, it’s trying out different things to make more money, like in-app purchases, subscriptions, and now, these unskippable Ad Breaks.