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Google TV Streamer remote in hand controlling TV

Credit: C. Scott Brown / Android Authority

In a recent issue of Mark Gurman’s Power On newsletter, the frequent Apple leaker divulged that the company might be working on a new product: an Apple TV. This would not be a new version of its Apple TV streaming box that runs on tvOS, but a full-fledged television designed with the Apple ethos.

This is not a new concept. In fact, we heard about Apple co-founder Steve Jobs planning something like this before his death in 2011. However, the product was shelved, with rumors pointing to high production costs and minimal profit margins being the main reasons why.