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A preview of Google's new Calling Cards on an Android phone.

Credit: Joe Maring / Android Authority

In late July, Android Authority reported that Google was working on a new “Calling Cards” feature for its Contacts app. Yesterday, it began rolling out widely for everyone to use.

When you receive a call on your Android phone, you see a standard incoming call screen with that person’s name, number, and profile picture. Calling Cards let you spruce this up a bit, allowing you to select a full-screen picture and stylized text to display for each of your contacts. It’s basically Google’s version of the iPhone’s Contact Posters feature, so while not the most original feature, it’s a fun one nonetheless.