I’m faced with an annoying dilemma whenever I get into my car: Which of Google’s two navigation apps do I use? While Google Maps is my standard option, Waze often offers far better insights into real-time traffic conditions. Either way, I can only pick one.
There has been plenty of talk about Waze and Google Maps merging to create one super app in recent years, and I have little doubt that Google has thought about it. But perhaps it’s finally time for the company to consider it seriously. Hear me out, before you get the pitchforks out.