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HONOR CEO George Zhao at MWC 2024.

Credit: Hadlee Simons / Android Authority
  • HONOR CEO George Zhao has outlined the company’s expansion plans.
  • The firm said it wants to grow in Latin America and views Brazil as “crucially important.”
  • Brazil has proven to be an immensely tough market for smartphone brands, though.

HONOR is a huge name in the Chinese market, vying with Apple and HUAWEI for the number one spot in the country. Now, the smartphone manufacturer has outlined its plans for expansion.

“Three years from now, over 50% of HONOR’s sales will come from the global market,” HONOR CEO George Zhao noted to a group of journalists (including Android Authority).