Credit: Robert Triggs / Android Authority
TL;DR
- ASUS’ Chairman, Jonney Shih, has confirmed that the company won’t make any new phones for now.
- The company is fully shifting its smartphone R&D resources to developing AI hardware, including AI PCs and smart glasses.
- Shih stopped short of explicitly saying the company is exiting the smartphone business for good, but the language used and the scale of the pivot don’t offer much hope for the future of Zenfones and ROG Phones.
At the start of the year, we heard that ASUS is pausing the development of new smartphones. Back then, the company hadn’t confirmed the news directly, but now, we finally have a much clearer explanation for why ASUS has decided to stop making new phones. And if you were hoping for a comeback promise, you may be disappointed.