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The world is very familiar with Samsung and you may have even stepped in one of its stores. However, one rises above the rest: the Samsung flagship store in its home city of Seoul, South Korea. This brand-new shop opened at the end of June 2023 and is absolutely massive.

Samsung opened this shop not long after Apple launched its own store in the same Gangnam district of the city. As such, it’s fairly obvious why Samsung wanted to build a towering behemoth just down the street. Samsung is clearly sending a message.