ASUS Zenfone 9 headphone jack

Credit: Robert Triggs / Android Authority
  • ASUS’ data highlights that 36.5% of users plug into the headphone jack at least once per month.
  • Likewise, around 25% of users opt for slower charging rates and/or optimized overnight charging to improve battery health.

The smartphone business is a funny-old place where what consumers want and what companies offer don’t always align. I still remember the outcry when removable batteries, microSD cards, and the headphone jack were lopped off the menu. Many have moved on, embracing the world of wireless earbuds and fast internal storage, but there still seems to be a vocal user-based dedicated to the old ways.

We’ve been chatting with ASUS ahead of the upcoming Zenfone 10 launch this month. The company shared some fascinating user insights based on last year’s Zenfone 9 and how that’s guiding future development. It turns out the headphone jack is still popular, and fast charging isn’t as beloved as some brands imply. Who would have guessed?