A lot will be written about the new Samsung Galaxy S23 series over the next few weeks, much of it no doubt focusing on just how similar the range is to its predecessors. That fact is indisputable, whether you’re looking at the specs sheet or even comparing last year’s prices (thank goodness).
But just like Apple, Samsung has to tread carefully when tweaking one of the world’s best-known smartphone ranges. We all long for innovation, a phone that feels purely exciting and new. But stray too far and you risk undermining the reason why people like your product to begin with. Still, there’s no getting around the fact that you’re going to have seen most of what the latest models have to offer before. So let’s focus on what’s new in our Samsung Galaxy S23 hands-on.