- Google has scrapped its plans for next-gen augmented reality glasses.
- The company has decided to pivot to developing software platforms for AR instead.
- Google employees were reportedly frustrated with leaders continually changing the strategy for the project.
Currently, there’s an augmented reality (AR) hardware arms race brewing between Samsung, Apple, and Meta. At one time, Google was also a part of that race, as it worked on a product called Project Iris. But it appears Google has now bowed out of that race after canceling the project.
Details about Project Iris first emerged in a report from The Verge in January 2022. The device was described as an AR device resembling a pair of ski goggles. However, that particular device happened to be a separate AR project in partnership with Samsung — which was announced earlier this year. The real Project Iris was instead a series of products resembling a pair of glasses.