• Google is working on a replacement for its sunsetting Business Messaging chat feature.
  • Early evidence suggests that WhatsApp and SMS are now two potential options for business communication.
  • The current messaging service will be shuttered at the end of July.

Earlier this week, we reported that Google is sunsetting its Business Messaging (aka Business Profile) chat feature, which forms a core part of Google Maps and Search’s company-to-customer communications. Now, two unlikely successors are already stepping up to the plate, but neither are Google properties.

As spotted by X (formerly Twitter) user and marketing professional Francastrokw (h/t: SE Roundtable), European businesses can soon converse with customers via WhatsApp and SMS. Some X users from India and the US have also spotted the new options.