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Credit: Rita El Khoury / Android Authority
  • Google and WPP have announced an AI-focused partnership.
  • Google’s AI will help WPP create ads, optimize campaigns, and even write ad narration.

Google and WPP (the world’s biggest ad group) announced a landmark partnership. This collaboration will see Google’s powerful Gemini AI technology integrated into WPP’s marketing and advertising operations. The potential impact is enormous: Google’s AI tools could soon be generating ads for some of the world’s most recognizable brands, like Coca-Cola, L’Oréal, and Nestlé.

WPP is the parent company of famous advertising agencies such as Ogilvy, Wunderman Thompson, and VMLY&R. The UK-based firm aims to significantly boost its marketing efficiency and effectiveness by combining Google’s expertise in generative AI with its treasure trove of marketing and advertising data.