Google Search on smartphone stock photo (3)

Credit: Edgar Cervantes / Android Authority
  • Google is reportedly exploring ways to offer AI-powered Search features for a fee, potentially within existing subscriptions.
  • The traditional ad-supported Google Search would remain available for free.

Google, the tech giant synonymous with online search, could be considering a radical change to its business model. According to a Financial Times report, the company is exploring ways to offer premium, AI-powered features within its core search product for a fee.

According to the report, sources familiar with Google’s plans suggest these advanced AI-powered search features could become part of Google’s existing subscription services like Gemini Advanced or Google One. Notably, the report indicates that even the premium tier of Google Search will continue to include ads, while the traditional version will remain free to use.