- Google Search is adding a new “Search Personalization” entry in the Google app’s account switcher menu.
- The Search Personalization page has undergone a redesign that brings everything into one place.
- No flags are needed to enable the redesign.
When you use Google’s search engine, you can choose to have it tailor your search results based on your activity. The point is to provide results that are more relevant and helpful to you. It appears Google plans to change the way you access and manage this feature.
As Google describes on its help page, Search personalization isn’t something that affects all results. Only some results are personalized while others aren’t. If a result is personalized, you’ll find a message saying so in the “About This Result” panel. This is an optional feature, so you can turn it off if you don’t want your results personalized. This can be done by going to the Google app settings > Privacy & Safety > Search Personalization, or you can access it at https://myactivity.google.com/personal-results.