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Stock photo of Google Bard website on phone 7

Credit: Edgar Cervantes / Android Authority
  • Google has revealed plans to charge for a Bard Advanced subscription.
  • Bard is currently free to use, but Bard Advanced will run on the company’s more powerful Gemini Ultra AI model.
  • It would be capable of performing highly complex tasks.

Google is riding high on subscription revenue right now. Alphabet just announced its fourth-quarter earnings for 2023, and subscriptions across the board have crossed $15 billion annually. The company plans to grow these numbers even further with a new premium subscription for its conversational AI, Bard.