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Google or Google Search logo on smartphone, with colorful background stock photo (4)

Credit: Edgar Cervantes / Android Authority
  • Google Search now lets US mobile users describe a fashion item they have in mind, generates AI images, and suggests similar products available for purchase.
  • An updated AR beauty tool will allow users to virtually try on multiple makeup products inspired by celebrity looks and beauty trends.
  • Google’s expanded virtual try-on tool for clothing, available on mobile and desktop, now supports more products and model sizes.

Google is doubling down on AI-powered Search experiences, introducing new features designed to make online shopping more personalized and visually intuitive. One of the key updates is a feature called “vision match,” which helps users turn their fashion ideas into reality.

Google says that many shoppers struggle to find specific clothing items that match their envisioned style. Now, all mobile users in the US can describe a garment in detail, such as a “colorful midi dress with big daisies,” and Google will generate AI-created images to suggest similar styles available for purchase.