Opensea BoredApe NFTs shown on a Pixel 5 with a yellow smurf in the background

Credit: Rita El Khoury / Android Authority
  • Google Play Store NFT sales are now OK, per Google.
  • Developers of Play Store apps will still need to follow certain rules.
  • A select group of developers will lead this change later this summer.

Although blockchain-based tokenized digital assets — NFTs, mostly — have been gaining in popularity, Google has been reluctant to allow them on the Play Store. Until today, buying, selling, or earning NFTs has been against the rules for any apps or games distributed by the Play Store.

Today, though, that changes. In a new blog post, Google announced that Play Store NFT distribution is now OK. That means developers can offer users the ability to buy, sell, earn, or trade NFTs within Android apps.