Google IO 2023 search labs

Credit: Google
  • Google SGE (which stands for Search Generative Experience) is rolling out today through Search Labs.
  • Shown at I/O 2023, this brings the power of large language models to Search.
  • United States residents can request to be a part of Search Labs to try it out.

At Google I/O 2023, all the company could talk about was generative AI and large language models. One of the star announcements of the event was the official confirmation that LLMs are coming to Google Search. Google showed off how it would work and said it would be available soon.

As it turns out, “soon” was much sooner than we thought. Starting today, people who live in the United States can opt-in to try out Google SGE — Seacrh Generative Experience — through the new Search Labs. This will allow you to try out this new way of “Googling it.”