Credit: Edgar Cervantes / Android Authority
- Google says its experiment with “pause ads” on YouTube has yielded some very positive results.
- The company calls it “a new non-interruptive ad format.”
- At present, YouTube is testing pause ads on smart TVs.
YouTube users are increasingly dissatisfied with the current state of ads on the platform. However, rather than addressing these concerns, YouTube seems intent on expanding its ad presence during video playback.