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YouTube on smartphone stock photo 16

Credit: Edgar Cervantes / Android Authority
  • YouTube updated its signature red to a cooler shade and introduced a red-to-magenta gradient, aiming for a fresher and more dynamic look.
  • The change fixes issues with the old red, which appeared too harsh, caused screen burn-in, and looked orange on some displays.
  • Accessibility and usability were also key factors in the design team’s thinking.

If you’ve noticed something a little different about YouTube lately but couldn’t quite put your finger on it, you’re not alone. The platform quietly tweaked its iconic red in the last few months, shifting to a cooler shade and introducing a red-magenta gradient in key elements like the progress bar.

The change was subtle, but YouTube’s design team took it very seriously. In a deep dive into the decision-making process, they explained how this seemingly minor color adjustment was the result of extensive research, accessibility considerations, and technical factors.