A user holds and Oura Ring 3 between two fingers, displaying the devices sensors.

Credit: Kaitlyn Cimino / Android Authority
  • The Oura Ring is now available for purchase at select Target stores and on Target’s website.
  • Customers can find their perfect fit by trying on sizes in-store or ordering a sizing kit online.
  • Oura recently made its products available on Amazon, expanding its online presence.

Oura, one of the most popular names in the smart rings market, continues its strategic push into mainstream retail with a newly announced partnership with Target. Select Target locations across the U.S. will now carry the popular health-tracking wearable, and it’s also available on Target’s website.

This move comes on the heels of Oura’s recent availability expansion to Amazon. Previously, Oura’s products were only available through its own website and Best Buy.