roku smart tvs

Credit: Roku
  • Roku is looking into adding video ads on the home screen.
  • The company’s CEO says they are “also testing other types of video ad units” and other experiences.

If you use a Roku TV or streaming stick, then we hope you enjoy watching ads. The company plans to introduce video advertisements to the home screen in the near future.

According to a report from Cord Cutters News, Roku CEO Anthony Woods answered questions about ad revenue during the firm’s first quarter 2024 earnings call. During the call, Woods revealed that we could see changes to the platform’s home screen.