TL;DR
- Samsung had initially planned to launch Privacy Display on the Galaxy S25 Ultra last year.
- The feature wasn’t complete, so Samsung waited until the Galaxy S26 Ultra’s launch to actually release it.
- A Samsung executive suggests it could also come to more devices in the future.
Privacy Display is one of the coolest and most widely discussed features on the Galaxy S26 Ultra. Not only does it make the Galaxy S26 Ultra’s display feel like an upgrade, but it also redeems Samsung from any accusations of not innovating. While the feature is uniquely developed by Samsung for the Galaxy S26 Ultra, it has been under development for longer than you might think. In fact, it was almost added to the Galaxy S25 Ultra.
The chief operating officer at Samsung’s MX (Mobile Experience) arm, Won-Joon Choi, recently told Bloomberg that Samsung was prepared to deploy the Privacy Display on the Galaxy S25 Ultra last year. However, the plan was later halted due to last-minute snags.