Pixel 9 official case
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- FTC’s new click-to-cancel rule will ensure canceling subscriptions is as easy as signing up.
- The rule targets deceptive subscription practices and applies to renewals, free trials, and continuity plans.
- Businesses will have 180 days to comply or face a fine.
Sneaky tricks used to keep you locked in to that streaming service plan may be about to lose their bite. Following in the footsteps of Californian lawmakers last month, the US Federal Trade Commission (FTC) has finally announced a federal click-to-cancel rule. The new directive aims to put an end to the frustrating experiences many consumers face when trying to cancel subscriptions.
The regulation is part of a more sweeping rule now officially known as the Rule Concerning Recurring Subscriptions and Other Negative Option Programs (just rolls right off the tongue), the FTC shared Wednesday morning (via The Verge).