I’ve always loved a good underdog story. When it comes to tech, I generally find myself gravitating toward the companies that aren’t constantly in the spotlight. There’s a simple reason for that: when you aren’t the default choice, you have to try harder. These companies take more risks to stand out, their products are often more wallet-friendly, and their customer support actually feels human.
There is also something deeply satisfying about going against the grain. Using a tool that most people haven’t heard of yet makes me feel like I’m forging my own path, guided by utility rather than just following the crowd.