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The recent trend of smartwatch makers pushing premium materials, like titanium, as a marketing slant to entice buyers doesn’t work for me. I’m a practical human. I’d much sooner froth at the idea of pioneering smartwatch internals and new capabilities rather than their construction materials. There’s no doubt that metal is a wonderful, malleable material, but I’d argue there’s a far more sensible alternative for smartwatches.

Plastic is fantastic

A Fitbit Inspire 3 displays a users watch face.