Credit: Edgar Cervantes / Android Authority
- Broadcast and cable viewership in the US is now below 50%.
- To no one’s surprise, streaming has taken over as the dominant way Americans view content.
- Judging by how fast these numbers have shifted, linear television is not long for this world.
The chances are high that most people you know in the US don’t have a cable TV subscription anymore. These days, more and more folks are turning to streaming services to get the content they want. This is not really news to anyone, but today’s milestone report on linear television consumption in the US is still pretty significant.
According to Nielsen’s July 2023 report (via TechCrunch), the combined consumption of broadcast and cable television in the United States just dropped below 50%. This is the first time this has happened. Combined, these linear TV solutions accounted for 49.6% of the total.