Credit: Polestar
- Swedish EV automaker Polestar plans to launch a smartphone.
- The smartphone will launch alongside its upcoming Polestar 4 SUV.
- It will be a joint venture with Chinese smartphone maker Xingji Meizu.
In a world where brands constantly have to find ways to get a step ahead of their competitors, sometimes it pays to think outside of the box. For example, OnePlus did a crossover with Genshin Impact to help sell its OnePlus 11. Swedish EV maker Polestar, in particular, is taking this to heart by going outside of its lane to launch a new smartphone.
In 2024, Polestar, owned by China’s Geely Holdings, plans on rolling out its next electric SUV coupe — the Polestar 4. In addition to having plenty of technology and smart features on board, the vehicle will work seamlessly with a new smartphone the company will launch alongside it.