Credit: Zak Khan / Android Authority
- Jabra is ending production of its Elite and Talk consumer products due to changing market dynamics.
- The company released the second generation of its Elite 8 Active and Elite 10 earbuds as its final products in the lineup.
- Jabra will shift its focus to other specialty audio markets, where it sees more potential for profitability.
In a surprising move, Jabra, a well-known name in the wireless earbuds market, has announced the discontinuation of its popular Elite earbuds line. The decision, announced by Jabra’s parent company GN, is part of a strategic shift to focus on more profitable areas of the business.
In a press release, GN CEO Peter Karlstromer acknowledged Jabra’s success in competing with top brands and introducing groundbreaking innovations in the true wireless earbuds category. However, he cited the changing market dynamics and the difficulty of achieving a satisfactory return on investment as reasons for the decision to wind down the Elite and Talk lines.