- Roku is launching Howdy, a $3/month streaming service.
- The ad-free offering debuts with content from Lionsgate, Warner Bros. Discovery, FilmRise, and Roku Originals.
- Viewers can stream through Roku hardware or with the company’s Android app.
It’s painfully clear by now that streaming is not going to fix the ills of cable TV — and, if anything, it’s only managed to introduce new headaches. At least back in the day you could just subscribe to your local provider and be reasonably assured you were getting everything you could. Now, staying on top of all the latest releases means juggling half a dozen different subscriptions, not to mention that your old favorites are liable to jump services at a moment’s notice. We wish this were building up to us announcing some novel solution, but nope — we’re just getting yet another streaming service.
Maybe the good news here is that this one sounds pretty low stakes. We’re talking about Howdy, a new subscription offering from Roku.