Yesterday, Google started rolling out AI-based search results within Google Search. Google is calling this feature “Search Generative Experience,” or SGE for short. For now, only select folks in the United States can access this feature. Thankfully, Google was kind enough to give me early access, so I’ve had some time to play around with SGE.
Essentially, Google thinks SGE could be the future of Search. With SGE, you can ask more complex questions, get more nuanced results, and even continue your search by asking follow-up questions in natural language. For a refresher on this, we highly recommend rewatching the Google I/O 2023 keynote, which included a demonstration of this new feature.