Apple is one of the most popular brands in the world, and you don’t have to be a “techie” to instantly recognize the chrome “bitten apple” logo that has become synonymous with simplicity and quality. The Apple logo has gone through a few evolutions since the company was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne (who sold his share in the company after only two weeks). But, after a significant change only a year after Apple started, there have only been a few tweaks along the way to the logo that we all know and love today.
While the Apple logo is minimalistic, the theories behind why the founders chose the symbol aren’t, particularly regarding the “bite.” From urban legends based on science and philosophy to stories pointing to civil rights considerations or, simply, Steve Jobs’ diet, there are plenty of theories surrounding Apple’s logo. However, most of the stories about Apple’s logo are wrong. Let’s dive in.