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Credit: Robert Triggs / Android Authority

Opinion post by
C. Scott Brown

You may have heard about Tim Cook’s recent comments about rich content services (RCS) messaging. In an on-stage Q&A session last week, an attendee asked whether or not there were plans for Apple to adopt RCS, which would allow Android’s native messaging apps and the iPhone’s native messaging app to communicate without relying on SMS/MMS protocols. The Apple CEO’s response shot down any hopes: “I don’t hear our users asking that we put a lot of energy on that at this point.”

That’s disappointing, but the real kicker was what happened next. In response to Cook, the questioner says, “I can’t send my mom certain videos,” referring to how iPhones can’t send Android phones high-resolution media. Cook bluntly responded with the quip that’s been on everyone’s mind since: