Credit: Nothing
- CMF by Nothing is a new sub-brand that uses the same in-house design team as mainline Nothing products.
- The first three devices from this sub-brand are earbuds, a smartwatch, and a GaN charger.
- The products are incredibly inexpensive and will come to the US and the UK at first.
Back in August, we officially learned that a Nothing sub-brand would land sometime in 2023. At the time, Nothing co-founder and CEO Carl Pei said the brand would focus on making high-end design more accessible (read: less expensive). Today, we finally see that promise come to reality.
CMF by Nothing — the official clunky name of the sub-brand, although just CMF will work too — is launching a set of earbuds, a smartwatch, and a GaN charger. They are the Buds Pro, the Watch Pro, and the Power 65W GaN, respectively. All three products were designed by the same folks in charge of Nothing’s premium products, including the well-reviewed Nothing Phone 2 and the Nothing Ear 2.