Credit: Edgar Cervantes / Android Authority
- AT&T customers will now be able to see why a business is calling.
- This feature is an expansion of the Branded Call Display service launched last year.
- The reason for a call will only appear on Android phones.
Last year, AT&T and TransUnion launched a service called Branded Call Display that allows businesses to make branded calls. If you got a call from a business that opted into the program, you’d see its brand name and logo on your phone’s screen. This way it’s easier to tell if it’s a robocaller or a real business on the line. Now that feature is being expanded to tell you why a business is calling.
Today, AT&T and TransUnion announced that wireless customers will start to see the reason why a business is calling them. You won’t need to download an app or do anything as this is part of the STIR/SHAKEN call authentication protocol, which helps carriers identify spam calls.