- Samsung is expected to introduce its Galaxy Watch 8 lineup at Unpacked on July 9.
- Earlier this year, Samsung dropped from 3rd to 4th place in global smartwatch sales.
- Sales in North America and Europe have been particularly hard hit.
Today may be a holiday here in the US, but for mobile tech fans, the big celebration is still a few days away. Next Wednesday, on July 9, Samsung hosts its latest Unpacked event in New York City, where the company is expected to introduce not just its latest lineup of foldable phones, but also debut the Galaxy Watch 8 series. With a new “squircle” design defining the hardware, Samsung needs to convince shoppers this is a move in the right direction. And based on the latest market report, getting a win this year may be more important than ever.
Apple dominates the smartwatch market, and while that doesn’t look like it’s changing anytime soon, there’s been much more motion when it comes to the players vying for the next few top spots.