More is always better, right? These days, you won’t even find limited data plans outside of prepaid options and we’re constantly being marketed on the idea we need unlimited data in today’s world. The reality is that many unlimited data plans aren’t even truly unlimited but even for those with truly unlimited plans, many consumers are paying for usage they simply don’t need.
An Ericsson Mobility Report released in June 2024 claims that the average smartphone user globally consumes around 17GB of data per month. To be fair, this is a global report and the US has its own trends. According to Statista, the average American uses 29GB a month. Still, these types of reports are generally skewed by ultra-heavy users or those who rely on a mobile connection as their primary gateway to the web. They also don’t account for age groups, so the actual figures could be well below this, especially for those who are in their 30s, 40s, or beyond.