- A new report suggests that Apple had initially planned to release AirTag 2 in 2024 but decided to push it back to 2025.
- While the product is successful and has little competition, Apple is also said to be sitting on a lot of unsold inventory.
- The AirTag 2 could come with the U2 ultra wideband chip.
Apple’s AirTag is practically competition-less in the market, even though competitors exist. Apple has nailed down everything a good item tracker needs, and the ability to tap into the wide iPhone network grants AirTag unmatched utility. Android’s Find My Device is overdue for an update to add proximity-based tracking and opening up the ecosystem. But until that happens, AirTags reign supreme. Apple is well aware of this fact, so the AirTag 2 might not be released any time soon.
According to a report from Mark Gurman (via 9to5Mac), Apple initially considered a 2024 release for the AirTag 2 but then decided to wait until 2025. Apple’s robust Find My network has little competition, and the first-generation AirTag continues to work fairly well.