- Apple reportedly approached Google to explore developing a custom AI model to serve as Siri’s foundation.
- This AI model may already be in training to run on Apple’s servers.
- The Cupertino-based firm is said to be developing a version of Siri powered by its models and a second version that runs on third-party technology.
Apple has long been trailing behind its competitors in the AI space. In fact, the company was expected to launch a revamped version of Siri powered by AI this year, but that initiative was delayed by a year due to setbacks. Despite its struggles, CEO Tim Cook recently announced the company would ramp up its AI investments. In a “if you can’t beat them, join them” type of approach, Apple may be considering turning to Gemini for help.
According to Bloomberg, Apple is in early discussions with Google to revamp Siri with Gemini. Reportedly, the Cupertino-based firm approached Google to build a custom AI model that would act as Siri’s foundation, which would launch next year. Sources close to the matter claim that Google has already started training a model that can run on Apple’s servers. It’s said that the talks are simply exploratory, so there aren’t any formal commercial negotiations quite yet.