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Credit: Aamir Siddiqui / Android Authority
  • Apple has created a secretive lab in Zurich dedicated to AI research.
  • The company has gone on a hiring spree, particularly targeting AI experts from Google.
  • The goal is to develop new AI models and products that can rival its competitors.

Although Google, Microsoft, and other major tech players have gotten a head start in the AI race with products like Gemini, Copilot, and more, the Apple is looking to turn the tables. The Cupertino firm has reportedly created a new secretive laboratory dedicated to AI research and is rounding up some of the best talent in the industry to lead it.

According to a report from the Financial Times, Apple has been on a hiring spree to fill out its new Zurich-based research laboratory known as “Vision Lab.” The tech giant has reportedly been advertising jobs in generative AI in two locations in the city, one of which a neighbor told the outlet they weren’t even aware of the office’s existence.