Change for the sake of change rarely leads to tangible improvements. It takes deliberate action to craft something that truly builds upon a solid base and elevates it to new levels. It might sound a bit high and mighty for a mass-market consumer electronics brand to claim careful craftsmanship, but if there’s one company that can claim to come close, it’s Apple.
Sure, skeptics might go as far as saying that Apple’s minimal effort strategy to incrementally improve the iPhone is a ploy to maximize profits, but I disagree. Despite being fully immersed in the world of some of the best Android phones, it is clear even to me that Apple isn’t chasing feature completionism.