Credit: Robert Triggs / Android Authority
- Apple is reportedly in discussions to launch an “Ultra” branded iPhone.
- The device might join the iPhone lineup launching in 2024.
- It could sit atop the Pro and Pro Max models as the most premium iPhone ever.
Apple is internally discussing adding a higher-end smartphone to the iPhone lineup, as per Bloomberg’s Mark Gurman. This device would sit atop the iPhone Pro and Pro Max models and could launch with the ‘Ultra’ branding, the same as Samsung’s top-of-the-line Galaxy S series flagships.