Credit: Aamir Siddiqui / Android Authority
- During the most recent earnings call with investors, Apple CEO Tim Cook confirmed that the company is working on generative AI features for its platforms.
- Cook said that he will talk about these AI efforts “later this year.”
- Apple usually announces broader platform changes at WWDC alongside the release of developer previews of iOS, macOS, etc, and announces specific new features when the new iPhone launches later in the year.
AI is the next big thing, and we’ve already seen Google and Samsung incorporate AI in practical ways on the Pixel 8 series and Galaxy S24 series, respectively. Apple seems to be curiously missing from this race so far, but during a recent investor call, the company confirmed that it does not intend to stay behind with the iPhone.
During Apple’s quarterly earnings call yesterday, Apple CEO Tim Cook confirmed that the company is working on generative AI features. Apple will be talking more about these generative AI features “later this year,” seemingly alongside the release of iOS 18.