Credit: Robert Triggs / Android Authority
- Samsung and Apple enjoyed were neck-and-neck at the top of the global smartphone market in Q3 2024.
- The two brands both grabbed 18% of the market, while Xiaomi was in third place.
- Apple traditionally leads in the following quarter as the full impact of a new iPhone release is felt.
Samsung and Apple both enjoyed major launches in the past quarter, with new foldable phones and the iPhone 16 series, respectively. Now, a tracking firm has revealed that the two brands are neck-and-neck when it comes to market share.
Canalys reports that Apple and Samsung both achieved 18% market share in Q3 2024, although the firm gave the lead to Samsung. Xiaomi was a comfortable third place with 14% of the market. OPPO (9%) and vivo (9%) rounded out the top five.