Credit: Edgar Cervantes / Android Authority
- Microsoft reportedly tried selling Bing to Apple in 2020.
- However, Apple chose Google as its preferred search engine partner for iPhones, iPads, and other products.
- The US Department of Justice is using Google’s deal with Apple to show how the former unfairly dominates the search engine landscape.
Microsoft was reportedly in talks with Apple to sell Bing to the iPhone maker. According to Bloomberg, Microsoft executives met Apple’s services head, Eddy Cue, in 2020 to pitch Bing to the Cupertino company. If the deal had gotten through, Bing could have replaced Google as the default search engine in Safari, Siri, and everywhere else Apple uses search.