- Amazon is introducing three new ad formats for Prime Video: Shoppable carousel ads, Interactive pause ads, and Interactive brand trivia ads.
- These ad forms take different approaches but commonly allow users to add products to their Amazon shopping cart.
- These ads will be shown to Prime Video subscribers who pay for the ad-supported subscription tier. The ad-free tier costs $3 more than the ad-supported subscription tier.
Amazon Prime Video has some great movies and TV shows you can stream. However, the service has been in the limelight recently due to the rise in subscription prices. If you don’t want to pay the higher prices, you can stick with the lower pricing with the condition that you now get ads while streaming content. This ad-supported streaming tier is about to become infested with shopping ads now, as Amazon is introducing new ad formats.
Amazon Ads has announced new interactive and shoppable ad formats for Prime Video (h/t ArsTechnica). In the upcoming broadcast year (i.e., from September 1), Amazon says brands can use “shoppable carousel ads” during ad breaks in shows and movies on Prime Video. There are also “interactive pause” and “brand trivia ads” that brands can use during TV shows, movies, and live sports streams.